Feature Project

Demonstrating Skills, Abilities, and Knowledge in Creating AF Media LLC

AF Media

I am excited to present to you my feature project, AF Media LLC, which embodies my communication and media skills at their very best.

At AF Media, we specialize in providing exceptional communications services to businesses and non-profit organizations. With our expertise in video editing and production, logo design, marketing campaign planning, web accessibility consulting, blog writing, and voiceover work, we help our clients effectively convey their messages and captivate their audiences.

Throughout my semester at CSU, I embarked on a journey to bring AF Media to life. This project showcases my comprehensive skill set, highlighting my ability to strategize, plan, and execute a successful communication and media venture.

Business Plan

During the first week, I dove into the process of crafting a solid business plan outline, setting the foundation for AF Media’s success. I also spent time carefully choosing the company name, ensuring it aligns with the vision and values of my venture.

AF Media Business PlanDownload

Marketing Plan

I conducted a comprehensive SWOT analysis to identify AF Media’s strengths, weaknesses, opportunities, and threats. This analysis served as a crucial guide in formulating a robust marketing plan that effectively positions the company in the market. Here are a few highlights.

  • Empowering small businesses and non-profits through meaningful content experiences.
  • Building credibility with a professional website and social media presence.
  • Showcasing expertise through informative content and case studies.
  • Targeted outreach and networking for connections and referrals.
  • Differentiating with personalized services and affordable rates.
  • Measuring success through analytics, acquisition, and feedback.
AF Media Marketing PlanDownload

Financial Plan and Business Model

With meticulous attention to detail, I crafted a comprehensive financial plan that encompasses all aspects of AF Media’s operations. This involved analyzing costs, estimating revenue streams, and establishing a solid business model to ensure long-term sustainability. Here are a few highlights:

Revenue Streams and Pricing:

  • Video editing: $32/hour
  • Logo design: $200 (includes 1 revision) + $100 for each additional revision
  • Web Accessibility (WCAG) audit and recommendations: Starting at $300
  • Voiceover work: $100 for 1 minute of completed audio + $75 for each additional minute

Sales Forecast

  • Year 1: Total revenue of $5,000
  • Year 2: Total revenue of $8,000
  • Year 3: Total revenue of $12,000

Costs

  • Estimated monthly overhead total: $75
AF Media Financial PlanDownload

Next steps

  1. Finalize and formalize the name AF Media. I’m working on acquiring the proper licensing with the State of Colorado and purchase domain name.
  2. Create a business website. Recognizing the significance of a strong online presence, I will devote time to developing an engaging and user-friendly business website for AF Media. This platform will serve as a digital showcase for our services and allows potential clients to easily connect with me.
  3. Create an AF Media logo. Design a logo that captures the essence of the brand and visually represents my values and expertise.
  4. Open a business bank account. Open a dedicated business bank account to streamline financial transactions and separate personal and business finances.
  5. Set up a book keeping system. Set up a reliable and efficient bookkeeping system to maintain accurate financial records and track income, expenses, and taxes.
  6. Market. Launch targeted marketing campaigns to reach our target audience and promote our services through various channels, such as social media, industry publications, and networking events.
  7. Start serving clients. Start serving communication needs by delivering high-quality services and personalized solutions. Continuously improve based off client feedback.

Thank you for taking the time to explore my feature project, AF Media. I am proud of the dedication, skills, and knowledge demonstrated throughout the creation of this venture. Feel free to reach out to me for further inquiries or to discuss potential collaboration opportunities.