About

Alexandra Leigh Flynn

Arvada, CO / USA| 303 562 7785 | alexleighflynn@gmail.com | www.linkedin.com/in/alexleighflynn

SUMMARY

Strategic marketing leader with 8+ years of experience driving digital engagement, content strategy, and brand growth in mission-driven organizations. Proven ability to lead end-to-end campaigns that boost visibility, deepen audience engagement, and deliver measurable results across digital, social, email, and events. Known for leveraging data and storytelling to connect with diverse audiences and stakeholders. Passionate about sustainability, accessibility, and inclusive communications, with a successful track record of cross-functional collaboration and executive-level impact.

TECHNICAL TOOLKIT:

Strategic Communications, Digital Marketing, Email Marketing, Content Strategy, Social Media Management, Audience Segmentation, Analytics, SEO, CRM (HubSpot, Salesforce), Web & CMS Management (WordPress), Campaign Management, Event & Trade Show Marketing, Public & Media Relations, Accessibility (WCAG), Graphic & Visual Design, Video Production, Adobe Creative Suite, HTML, Google Workspace, Microsoft 365, Project Management, Brand Development, Cross-Functional Collaboration, Data-Driven Optimization, and Executive-Level Strategic Planning.

PROFESSIONAL EXPERIENCE

Pet Sustainability Coalition (PSC)                       Boulder, CO / USA

Marketing Manager       2024 – Present

  • Strategic Ownership: Lead full-scope marketing, communications, and digital engagement strategy and execution.
  • Social Growth: Organically increased LinkedIn followers by 14.6%, boosted weekly interactions by 26%, and achieved up to 3,584 organic impressions and 172 clicks per post.
  • Email Performance: Elevated open rates by 29% (30% avg), reduced bounce rates by 66%, and cut spam complaints by 22%; achieved up to 55.75% open rate and 3.41% click rate on webinar outreach.
  • Data-Driven Optimization: Used HubSpot and Google Analytics to track KPIs, segment audiences, automate workflows, and increase email-driven web traffic by 4.6%.
  • Content Leadership: Directed content calendars and multi-channel campaigns, supporting member retention, fundraising, and program enrollment.
  • Cross-Team Collaboration: Partnered with internal teams to align messaging and support revenue-generating initiatives across programs and membership services.
  • Event Marketing: Led strategy and promotion for major trade shows and events, including a networking event with an NPS score of 83 and RSVP turnout exceeding goals by 130%.
  • Brand Stewardship: Contributed to refining PSC’s voice, visuals, and content standards; maintained and improved WordPress websites and toolkits, enhancing SEO and user experience.
  • Thought Leadership & Partnerships: Amplified PSC’s reputation through editorial partnerships, member storytelling, and visibility for accreditation, including a video segment on CBS News.

Aftersight

Senior Programming Manager, Digital Media Manager, Communications Coordinator

  • Digital Engagement: Boosted Facebook followers by 626% and increased website traffic by 188% through strategic content and digital campaigns on a limited budget.
  • Content & Strategy: Led all brand communications (social, email, print, video, web, webinars, press releases, infographics, training resources, and a podcast series featuring people with disabilities)
  • Innovation & Revenue: Launched public studio rentals and an e-commerce store to diversify revenue and deepen community engagement; completed the Revjen Revenue Infrastructure Workshop as part of the executive team to develop long-term funding strategy.
  • Strategic Communications & Rebranding: Led a major rebrand and website redesign to WCAG standards, managing crisis comms and ensuring smooth, inclusive transitions.
  • Fundraising & Events: Modernized donation systems and promoted high-profile events like a record-breaking accessible hike, integrating live social, photography, and videography.
  • Media & Thought Leadership: Secured coverage through partnerships with Rocky Mountain PBS and 5280 Magazine; drafted infographics and talking points for local government representatives, presented to global delegations including Edward R. Murrow Journalism Fellows
  • Leadership: Directed a cross-functional team of staff and interns; contributed to $1M budget planning and mentored staff who went on to win international awards.
  • Analytics & Evaluation: Chaired the Advisory Committee; presented data-driven reports to the board and used audience insights to optimize engagement.

Boulder, CO / USA

2017– Present

Education

BA in Journalism and Media Communication 

Colorado State University and University of Colorado

2023

Achievements

  • Excellence in Employment First Recognition: Led initiatives that resulted in the company receiving this prestigious award for promoting accessible employment practices, enhancing inclusivity and diversity in the workplace.
  • 2024 BizWest Mercury 100 Award: Instrumental in driving strategic growth, contributing to the organization’s recognition as one of the fastest-growing private companies.
  • Five International Program of the Year Awards: Spearheaded programs that were recognized by the International Association of Audio Information Services, demonstrating excellence in audio information services and innovative program delivery.
  • Successful Rebranding and Name Change: Played a pivotal role in rebranding the organization, significantly improving market positioning and increasing brand recognition.
  • Volunteer Awards: Under my leadership and nominations, multiple volunteers were recognized for their outstanding contributions:
    • Minoru Yasui Award
    • Jefferson County Senior Heroes Award (3 times)
    • Aurora Community Spirit Award

Interests

Environmental Sustainability, Digital Design, Animals, Space and Science, Technology, Business, Bass Guitar, Photography, Hiking, Travel, and Finance.

Let’s work together

303-562-7785

alex.leigh.flynn@gmail.com